Transforming Startups into Success Stories: How EquityMatch Paves the Way for Entrepreneurial Triumph – Part 2 of 3

In Part 1 of this article, we looked at how EquityMatch can provide insights into the areas of Business Planning... Continue reading

Transforming Startups into Success Stories: How EquityMatch Paves the Way for Entrepreneurial Triumph – Part 1 of 3

In today’s fast-paced business landscape, startups face numerous challenges as they strive to transform their innovative ideas into thriving businesses.... Continue reading

Combining Modern and Traditional Marketing Methodologies – Part 2

In the first part of this two-part article, we looked at the various facets of digital marketing. This part of... Continue reading

Combining Modern and Traditional Marketing Methodologies – Part 1

How to combine digital marketing with offline marketing to create a successful overall marketing strategy For present-day businesses, marketing can... Continue reading

The Fine Art of Persuasion: Perfecting Your Sales Pitch

A sales pitch is a persuasive presentation or communication that aims to convince potential customers or clients to buy a... Continue reading

Helpful Online Tools for Work-From-Home Organization and Time Management

Working from Home the New Normal Working from home (WFH) has become the norm for a major portion of the... Continue reading

How to keep going: Raising funds to keep your startup afloat

It is essential that a startup finds capital, including startup investments, to keep going, as it ensures the survival of... Continue reading

Lean, Mean, Strategising Machine: How Lean Canvas can be leveraged to build your Marketing Strategy – Part 1 of 2

What is Lean Canvas? Lean Canvas is a strategic tool used by startup entrepreneurs to quickly and effectively define and... Continue reading

What is Product Market Fit, and how would a Startup Company find it?

Product Market Fit is a concept that represents the alignment between a startup’s product or service and the needs and... Continue reading

MVP or Sales: Where Startup Companies should focus their resources

What is an MVP? A Minimum Viable Product (MVP) is a concept popularised by famed author Eric Ries in his... Continue reading